Market Share by Top Websites

1 Smowtion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Smowtion in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 186 other categories.

2 Adknowledge is leading in Disabled & Special Needs.


1 Smowtion is leading in most countries, including Spain, India, Mexico, Argentina and 127 other countries.

2 Adknowledge hasn't got a lead over Smowtion in any country.