Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 40 other categories.

2 Adknowledge is leading in Finance, Credit, Loans & Mortgages, Financial Management, Law & Government and 16 other categories.


1 Spongecell is leading in most countries, including United States, United Kingdom, Italy, India and 18 other countries.

2 Adknowledge is leading in Portugal, Viet Nam, Chile, Colombia and one other country.