Market Share by Top Websites

1 Spongecell is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Internet & Telecom and 54 other categories.

2 Adknowledge is leading in Finance, Financial Management, Law & Government, Law and 16 other categories.


1 Spongecell is leading in most countries, including United States, Germany, United Kingdom, Russia and 24 other countries.

2 Adknowledge is leading in Canada, Egypt, Denmark, Ecuador and 5 other countries.