1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, ADMAN is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Adult and 14 other categories.
2
ADMAN is leading in Vehicles, News & Media, Sports, Lifestyle and 2 other categories.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 90 other countries.
2
ADMAN is leading in Greece, Cyprus, Macedonia and Zambia.