ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 59 other categories.
Mercent is leading in Shopping, Clothing, Home & Garden, Games and 43 other categories.
Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 70 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Bosnia and 3 other countries.