ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ADMAN has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 53 other categories.
Mercent is leading in Shopping, Coupons, Clothing, Home & Garden and 36 other categories.
Mercent is leading in most countries, including United States, United Kingdom, Russia, Germany and 47 other countries.
ADMAN is leading in Greece, Cyprus, Bulgaria, Mexico and 2 other countries.