ADMAN is leading in Top 100K Sites and Top 1M Sites.
Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 59 other categories.
ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 52 other categories.
Mercent is leading in most countries, including United States, Canada, Portugal, India and 38 other countries.
ADMAN is leading in Greece, Germany, United Kingdom, France and 29 other countries.