ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 63 other categories.
ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 50 other categories.
Mercent is leading in most countries, including United States, Canada, France, India and 39 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Turkey and 11 other countries.