ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 62 other categories.
ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 56 other categories.
Mercent is leading in most countries, including United States, Canada, India, Russia and 36 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Turkey and 13 other countries.