ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 56 other categories.
ADMAN is leading in News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 55 other categories.
Mercent is leading in most countries, including United States, Canada, Russia, France and 37 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Turkey and 11 other countries.