ADMAN is leading in Top 100K Sites and Top 1M Sites.
ADMAN has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Internet & Telecom and 59 other categories.
Mercent is leading in Shopping, Clothing, Games, Home & Garden and 41 other categories.
Mercent is leading in most countries, including United States, Canada, Russia, Philippines and 53 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Turkey and 10 other countries.