ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 53 other categories.
ADMAN is leading in News & Media, Arts & Entertainment, People & Society, Internet & Telecom and 46 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 19 other countries.
ADMAN is leading in Greece, Cyprus, Poland, Belgium and 7 other countries.