ADMAN is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
YuMe has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, TV & Video and 58 other categories.
ADMAN is leading in News & Media, People & Society, Internet & Telecom, Social Network and 36 other categories.
YuMe is leading in most countries, including United States, Spain, Sweden, Argentina and 36 other countries.
ADMAN is leading in Greece, Cyprus, Germany, Turkey and 10 other countries.