1
Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Admatrix is clearly lagging behind, losing to Yandex Direct in all segments.
1
Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 20 other categories.
2
Admatrix hasn't got a lead over Yandex Direct in any websites category.
1
Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 128 other countries.
2
Admatrix is leading in Japan, Guam and Uganda.