Market Share by Top Websites

1 AdMeta is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, C3 Metrics is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 87 other categories.

2 C3 Metrics is leading in Travel, Accommodation & Hotels, Health, Healthcare Industry and 28 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 80 other countries.

2 C3 Metrics is leading in United States, Azerbaijan, Ireland, Bahrain and one other country.