Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including News & Media, Internet & Telecom, People & Society, Sports and 57 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 40 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 82 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 4 other countries.