Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Accommodation & Hotels and 4 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Germany and 82 other countries.

2 Conviva is leading in China.