Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 74 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 8 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 77 other countries.

2 Conviva is leading in United States, Taiwan, China, Pakistan and one other country.