1
Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, AdMeta is clearly lagging behind, losing to Direct/ADVERT in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Jobs & Career, Computers Electronics & Technology and 19 other categories.
2
AdMeta is leading in Gambling.
1
Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, United States and 41 other countries.
2
AdMeta is leading in Poland, Spain, Belgium, Czech Republic and 9 other countries.