Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Direct/ADVERT is leading in Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 145 other categories.

2 AdMeta is leading in Soccer, Online, Nutrition, Restaurants & Delivery and 21 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Romania and 73 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 26 other countries.