Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 79 other categories.

2 DoubleClick AdExchange is leading in Travel, Sports, Tourism, Career & Education and 32 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Russia, Romania, Spain and 76 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 13 other countries.