Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 114 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Accommodation & Hotels, Football and 7 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 90 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 4 other countries.