Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Food & Drink and 58 other categories.

2 DoubleClick AdExchange is leading in Travel, News & Media, Tourism, Accommodation & Hotels and 24 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 55 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 22 other countries.