Market Share by Top Websites

1 AdMeta is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 100K Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Business & Industry and 76 other categories.

2 DoubleClick AdExchange is leading in Travel, Tourism, Health, Accommodation & Hotels and 16 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 68 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 8 other countries.