Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, People & Society and 72 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Health and 22 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 74 other countries.

2 DoubleClick AdExchange is leading in United States, Germany, China, Turkey and 9 other countries.