Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind AdMeta in all market share segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 106 other categories.

2 DoubleClick AdExchange is leading in Travel, Accommodation & Hotels, Football, Law and 6 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 83 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Australia and 6 other countries.