Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 101 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Religion & Spirituality, Chats & Forums and 33 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 69 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 25 other countries.