Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 69 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, People & Society, Sports and 41 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 67 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Italy, Norway and 14 other countries.