Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 112 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Religion & Spirituality, Chats & Forums and 9 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, France and 42 other countries.

2 AdMeta is leading in Poland, Spain, Russia, Hungary and 41 other countries.