Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 106 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Chats & Forums, Software and 26 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 59 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 25 other countries.