Market Share by Top Websites

1 AdMeta is leading in Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 71 other categories.

2 AdMeta is leading in People & Society, News & Media, Internet & Telecom, Sports and 59 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 72 other countries.

2 Improve Digital is leading in Netherlands, Norway, Sweden, Italy and 20 other countries.