Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 66 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, People & Society, Sports and 38 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 74 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Germany, Italy and 14 other countries.