Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Improve Digital is leading in Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 94 other categories.

2 AdMeta is leading in People & Society, News & Media, Food & Drink, Cooking & Recipes and 38 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 71 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 21 other countries.