Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 69 other categories.

2 Improve Digital is leading in Business & Industry, Shopping, Music & Audio, Career & Education and 67 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 88 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 13 other countries.