Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, Autos & Vehicles and 67 other categories.

2 AdMeta is leading in People & Society, Food & Drink, Shopping, Internet & Telecom and 41 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 49 other countries.

2 Integral Ad Science is leading in United States, Italy, United Kingdom, Germany and 34 other countries.