Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 112 other categories.

2 AdMeta is leading in Food & Drink, Cooking & Recipes, Chats & Forums, Real Estate and 17 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, India, France and 49 other countries.

2 AdMeta is leading in Poland, Spain, Russia, Romania and 42 other countries.