Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 170 other categories.

2 AdMeta is leading in Maps, Nutrition, Insurance and Casinos.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 124 other countries.

2 AdMeta is leading in Poland, Russia, Romania, Hungary and 23 other countries.