Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 164 other categories.

2 AdMeta is leading in Online, Mobile Developers, Nutrition, Weather and 10 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 96 other countries.

2 AdMeta is leading in Poland, Russia, Hungary, Romania and 25 other countries.