Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 67 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Video Games and 27 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 71 other countries.

2 Mercent is leading in United States, Australia, Uruguay, Mauritius and 29 other countries.