Market Share by Top Websites

1 Mercent is leading in Top 100K Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 9 other categories.

2 AdMeta is leading in Arts & Entertainment, Gambling, News & Media, Computers Electronics & Technology and 5 other categories.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 34 other countries.

2 AdMeta is leading in Poland, Spain, Belgium, Czech Republic and 13 other countries.