Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 72 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, Sports, Chats & Forums and 38 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 71 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 7 other countries.