Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 71 other categories.

2 AdMeta is leading in News & Media, Internet & Telecom, People & Society, Sports and 39 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 67 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 8 other countries.