Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind AdMeta in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Real Estate and 61 other categories.

2 AdMeta is leading in News & Media, Arts & Entertainment, Internet & Telecom, People & Society and 46 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, France, Russia and 76 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 5 other countries.