Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites and Top 1M Sites.

2 AdMeta is leading in Top 10K Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Arts & Entertainment and 78 other categories.

2 AdMeta is leading in People & Society, Food & Drink, Cooking & Recipes, Religion & Spirituality and 26 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 54 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Turkey and 20 other countries.