Market Share by Top Websites

1 AdMeta is leading in The Entire Web.

2 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 81 other categories.

2 AdMeta is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 44 other categories.


1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 62 other countries.

2 Platform161 is leading in Netherlands, Sweden, United States, Turkey and 19 other countries.