Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to AdMeta in all segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 63 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 59 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, Spain, Russia, France and 73 other countries.

2 Platform161 is leading in Netherlands, Sweden, Brazil, Turkey and 15 other countries.