Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Platform161 is leading in Top 1M Sites.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 77 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 43 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 88 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Denmark and 6 other countries.