Market Share by Top Websites

1 AdMeta is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind AdMeta in all market share segments.

Websites Categories

1 AdMeta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 71 other categories.

2 Platform161 is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 47 other categories.

Geography

1 AdMeta is leading in most countries, including Poland, France, Spain, Russia and 84 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Denmark and 10 other countries.