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AdMeta is leading in The Entire Web.
2
Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 171 other categories.
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AdMeta is leading in Soccer, Social Sciences, Newspapers, Humor and 10 other categories.
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Turn is leading in most countries, including United States, France, United Kingdom, Japan and 88 other countries.
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AdMeta is leading in Poland, Spain, Russia, Romania and 31 other countries.