Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Arts & Entertainment and 160 other categories.

2 AdMeta is leading in Soccer, Chats & Forums, Social Sciences, Humor and 6 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 102 other countries.

2 AdMeta is leading in Poland, Spain, Russia, Romania and 29 other countries.