Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMeta is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 146 other categories.

2 AdMeta is leading in Classifieds, Mobile Developers, Nutrition, Fashion & Modeling and 18 other categories.


1 YuMe is leading in most countries, including France, United States, Italy, United Kingdom and 74 other countries.

2 AdMeta is leading in Poland, Spain, Russia, Hungary and 40 other countries.