AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 40 other categories.
Banner Connect is leading in Adult, Soccer, Law, Programming and one other category.
AdMicro is leading in most countries, including Viet Nam, United States, Russia, Japan and 13 other countries.
Banner Connect is leading in United Kingdom, Netherlands, China, Switzerland and 6 other countries.