Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 44 other categories.

2 Banner Connect is leading in People & Society, Sports, Video Games, TV & Video and 18 other categories.

Geography

1 Banner Connect is leading in most countries, including United States, Australia, Canada, United Kingdom and 12 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Taiwan and 7 other countries.