Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Banner Connect is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 39 other categories.

2 Banner Connect is leading in People & Society, Games, Sports, Video Games and 17 other categories.

Geography

1 AdMicro is leading in most countries, including Viet Nam, Japan, Russia, Indonesia and 5 other countries.

2 Banner Connect is leading in United States, India, United Kingdom, Netherlands and 4 other countries.