AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 30 other categories.
ContentClick is leading in Sports, Soccer, People & Society, Food & Drink and 28 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Italy, Russia and 23 other countries.
AdMicro is leading in Vietnam, Japan, Ukraine, Tuvalu and 6 other countries.