AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ContentClick has better usage coverage in more websites categories. Including People & Society, Sports, Soccer, Computer & Electronics and 59 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 27 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, Russia, India and 32 other countries.
AdMicro is leading in Viet Nam, Japan, China, Brazil and 3 other countries.