AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 32 other categories.
ContentClick is leading in Sports, Soccer, People & Society, Food & Drink and 29 other categories.
ContentClick is leading in most countries, including United Kingdom, United States, India, Brazil and 20 other countries.
AdMicro is leading in Viet Nam, Russia, Japan, Indonesia and 6 other countries.