Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 86 other categories.

2 AdMicro is leading in News & Media, Internet & Telecom, Movies, Social Network and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 47 other countries.

2 AdMicro is leading in Viet Nam, Japan, Kazakhstan, Australia and one other country.