AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 47 other categories.
Kelkoo is leading in Children.
AdMicro is leading in most countries, including Vietnam, United States, Russia, Japan and 15 other countries.
Kelkoo is leading in Germany, Austria, Netherlands, Portugal and 6 other countries.