Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Business & Industry and 58 other categories.

2 LiftDNA is leading in Financial Management, Relationships & Dating and Football.

Geography

1 LiftDNA is leading in most countries, including United States, Canada, Bulgaria, China and 13 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Ukraine and 9 other countries.