Market Share by Top Websites

1 AdMicro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 54 other categories.

2 LiftDNA is leading in Football, Relationships & Dating and Magazines & E-Zines.


1 LiftDNA is leading in most countries, including United States, Netherlands, United Kingdom, Sweden and 8 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Germany and 3 other countries.