Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Sports, Business & Industry, Soccer and 62 other categories.

2 AdMicro is leading in Arts & Entertainment, Internet & Telecom, Shopping, Movies and 29 other categories.

Geography

1 Ligatus is leading in most countries, including Germany, France, Netherlands, Turkey and 26 other countries.

2 AdMicro is leading in Viet Nam, Japan, Kazakhstan, Australia and 3 other countries.