Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Sports, People & Society, Business & Industry and 73 other categories.

2 AdMicro is leading in Arts & Entertainment, Internet & Telecom, Movies, Shopping and 25 other categories.

Geography

1 Ligatus is leading in most countries, including France, Germany, Turkey, Italy and 30 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Australia and 3 other countries.