AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 62 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Movies and 26 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 24 other countries.
AdMicro is leading in Viet Nam, Thailand, Russia, Taiwan and 14 other countries.