Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdMicro is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, Football, Business & Industry, People & Society and 63 other categories.

2 AdMicro is leading in Arts & Entertainment, Internet & Telecom, Shopping, Music & Audio and 20 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Canada and 44 other countries.

2 AdMicro is leading in Viet Nam, Russia, South Korea, Taiwan and one other country.