AdMicro is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 89 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Shopping and 22 other categories.
MSN Ads is leading in most countries, including United States, India, United Kingdom, Italy and 29 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Germany and 5 other countries.