AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Computer & Electronics, Autos & Vehicles and 35 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Music & Audio and 27 other categories.
MSN Ads is leading in most countries, including United States, Japan, Brazil, India and 28 other countries.
AdMicro is leading in Viet Nam, Russia, Indonesia, Australia and 5 other countries.