AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 82 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Shopping, Movies and 22 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, United Kingdom and 36 other countries.
AdMicro is leading in Viet Nam, Japan, Costa Rica, Saudi Arabia and one other country.