AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Music & Audio and 86 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 22 other categories.
MSN Ads is leading in most countries, including United States, India, France, Canada and 31 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Philippines and 5 other countries.