AdMicro is leading in Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Computer & Electronics, Music & Audio and 85 other categories.
AdMicro is leading in News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 22 other categories.
MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 35 other countries.
AdMicro is leading in Viet Nam, Japan, Russia, Ukraine and 2 other countries.