Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Optimatic is clearly lagging behind, losing to AdMicro in all segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 51 other categories.

2 Optimatic is leading in Home & Garden, Online, Finance, Marketing & Advertising and 7 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Poland and 7 other countries.

2 AdMicro is leading in Viet Nam, Japan, Indonesia, China and 4 other countries.