Market Share by Top Websites

1 AdMicro is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Optimatic is still behind AdMicro in all market share segments.

Websites Categories

1 AdMicro has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Internet & Telecom, Shopping and 50 other categories.

2 Optimatic is leading in Home & Garden, Online, Marketing & Advertising, Reference and 6 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 9 other countries.

2 AdMicro is leading in Viet Nam, Japan, Russia, Germany and 6 other countries.