AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 88 other categories.
AdMicro is leading in Internet & Telecom, Movies, Social Network, Music & Audio and 16 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 37 other countries.
AdMicro is leading in Viet Nam, Japan, Kazakhstan, Korea Republic and one other country.