AdMicro is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Health and 91 other categories.
AdMicro is leading in News & Media, Internet & Telecom, Movies, Social Network and 18 other categories.
PointRoll is leading in most countries, including United States, Canada, India, United Kingdom and 38 other countries.
AdMicro is leading in Viet Nam, Japan, Czech Republic, Lao and 3 other countries.