Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMob is clearly lagging behind, losing to Amazon A9 in all segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 155 other categories.

2 AdMob is leading in Internet & Telecom, Computer & Electronics, Adult, Mobile Developers and 22 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Spain, France, United Kingdom and 139 other countries.

2 AdMob is leading in Indonesia, Bangladesh, Azerbaijan, Zimbabwe and 3 other countries.