Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 Spring Metrics is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 72 other categories.

2 Spring Metrics is leading in Shopping, Business & Industry, Travel, Accommodation & Hotels and 51 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, Russia and 59 other countries.

2 Spring Metrics is leading in United States, Canada, United Kingdom, Australia and 7 other countries.