Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 Spring Metrics is leading in Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 78 other categories.

2 Spring Metrics is leading in Business & Industry, Shopping, Travel, Accommodation & Hotels and 49 other categories.

Geography

1 AdMob is leading in most countries, including Saint Helena, India, Lithuania, Japan and 87 other countries.

2 Spring Metrics is leading in Palestinian Territories, United States, Philippines, Samoa and 11 other countries.