Market Share by Top Websites

1 AdMob is leading in Top 100K Sites and The Entire Web.

2 Spring Metrics is leading in Top 1M Sites.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Music & Audio and 74 other categories.

2 Spring Metrics is leading in Shopping, Business & Industry, Travel, Accommodation & Hotels and 50 other categories.

Geography

1 AdMob is leading in most countries, including Indonesia, Japan, Italy, India and 49 other countries.

2 Spring Metrics is leading in United States, United Kingdom, Canada, South Africa and 12 other countries.