Market Share by Top Websites

1 Spring Engage is leading in Top 1M Sites.

2 In terms of market share, AdMob is clearly lagging behind, losing to Spring Engage in all segments.

Websites Categories

1 AdMob has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Arts & Entertainment, Games and 6 other categories.

2 Spring Engage is leading in Home & Garden, Vehicles, Finance, Health and 4 other categories.

Geography

1 AdMob is leading in most countries, including Japan, Italy, France, Australia and 22 other countries.

2 Spring Engage is leading in United States, United Kingdom, South Africa, Belgium and 3 other countries.