Market Share by Top Websites

1 Sanoma is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, adMOST is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 adMOST has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 68 other categories.

2 Sanoma is leading in Sports, Newspapers, Science, Social Sciences and 20 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 28 other countries.

2 adMOST is leading in Turkey, Germany, Russia, Switzerland and 5 other countries.