adMOST is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
adMOST has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 65 other categories.
Sanoma is leading in Sports, Newspapers, Science, Social Sciences and 22 other categories.
Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 20 other countries.
adMOST is leading in Turkey, Germany, Russia, Ukraine and 12 other countries.