Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adMOST is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Music & Audio and 58 other categories.

2 adMOST is leading in Arts & Entertainment, People & Society, Internet & Telecom, Movies and 40 other categories.


1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 46 other countries.

2 adMOST is leading in Turkey, Azerbaijan, Austria, Poland and 7 other countries.