adMOST is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
adMOST has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 54 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 34 other categories.
zapunited is leading in most countries, including India, United States, Germany, Portugal and 17 other countries.
adMOST is leading in Turkey, Russia, Ukraine, Azerbaijan and 11 other countries.