adMOST is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
adMOST has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 56 other categories.
zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 31 other categories.
zapunited is leading in most countries, including India, United States, Canada, Indonesia and 15 other countries.
adMOST is leading in Turkey, Germany, Russia, Spain and 13 other countries.