Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Admotion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 107 other categories.

2 Admotion is leading in People & Society, News & Media, Religion & Spirituality, Career & Education and 27 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 64 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Uruguay and 8 other countries.