Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Admotion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Shopping, Games, Food & Drink, Cooking & Recipes and 62 other categories.

2 Admotion is leading in People & Society, News & Media, Arts & Entertainment, Business & Industry and 45 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 47 other countries.

2 Admotion is leading in Brazil, Argentina, Portugal, Uruguay and 6 other countries.