In terms of market share, Adnet is clearly lagging behind, losing to interclick in all segments.
Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, People & Society and 20 other categories.
interclick is leading in Business & Industry, Health, Food & Drink, Universities & Colleges and 14 other categories.
interclick is leading in most countries, including United States, Russia, Armenia, Albania and 6 other countries.
Adnet is leading in Viet Nam, Turkey, China, Greece and 4 other countries.