Adnet is leading in Top 100K Sites and Top 1M Sites.
Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, People & Society and 52 other categories.
LiftDNA is leading in Online Marketing, Relationships & Dating, Search Engine, Financial Management and one other category.
LiftDNA is leading in most countries, including United States, Canada, Germany, China and 11 other countries.
Adnet is leading in Viet Nam, Thailand, Japan, Brazil and 4 other countries.