Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnet is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, People & Society, News & Media and 27 other categories.

2 Optimatic is leading in Games, Online, Health, Marketing & Advertising and 9 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Israel, United Kingdom, Netherlands and 14 other countries.

2 Adnet is leading in Viet Nam, Indonesia, South Korea, Belgium and 2 other countries.