Market Share by Top Websites

1 Optimatic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnet is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adnet has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, News & Media, People & Society and 50 other categories.

2 Optimatic is leading in Online, Home & Garden, Search Engine, Fashion & Modeling and 6 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 8 other countries.

2 Adnet is leading in Viet Nam, Poland, Turkey, Brazil and 6 other countries.