Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnet is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Sports, Newspapers and 39 other categories.

2 Adnet is leading in Arts & Entertainment, Movies, People & Society, Shopping and 33 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Mexico and 19 other countries.

2 Adnet is leading in Viet Nam, Poland, Turkey, Puerto Rico and 3 other countries.