Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adnetik is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Adnetik has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Health and 82 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 25 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Italy, Argentina, Germany and 42 other countries.

2 Adnetik is leading in United States, Spain, Mexico, Colombia and 13 other countries.