Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnetik is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Adnetik has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Finance and 74 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 27 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Italy, Australia, United Kingdom and 47 other countries.

2 Adnetik is leading in United States, Spain, Mexico, Argentina and 19 other countries.