Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 38 other categories.

2 GroupM Server is leading in Autos & Vehicles, Business & Industry, Shopping, Makes & Models and 16 other categories.


1 is leading in most countries, including India, Mexico, United States, Spain and 43 other countries.

2 GroupM Server is leading in Poland, Germany, Denmark, Italy and 14 other countries.