Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 63 other categories.

2 Improve Digital is leading in Shopping, Career & Education, Food & Drink, Education and 49 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 34 other countries.

2 is leading in Mexico, United States, India, Viet Nam and 31 other countries.