Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnologies is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adnologies has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Internet & Telecom and 61 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Sports, Arts & Entertainment and 50 other categories.

Geography

1 Adnologies is leading in most countries, including Poland, Russia, United Kingdom, France and 37 other countries.

2 DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 29 other countries.