Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adnologies is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Sports, Tourism and 55 other categories.

2 Adnologies is leading in Shopping, Clothing, Internet & Telecom, Autos & Vehicles and 38 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 30 other countries.

2 Adnologies is leading in Poland, Russia, United Kingdom, France and 15 other countries.