Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adobe Visitor API is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 192 other categories.

2 Adobe Visitor API is leading in News & Media, Flowers, Law & Government, Law and 28 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, France and 134 other countries.

2 Adobe Visitor API is leading in Czech Republic, Japan, Slovakia, Korea Republic and 32 other countries.