Market Share by Top Websites

1 Adobe Visitor API is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SalesForce Audience Studio / DMP (Krux) is clearly lagging behind, losing to Adobe Visitor API in all segments.

Websites Categories

1 Adobe Visitor API has better usage coverage in more websites categories. Including Vehicles, Finance, Computers Electronics & Technology, Health and 18 other categories.

2 SalesForce Audience Studio / DMP (Krux) is leading in News & Media and Community & Society.

Geography

1 Adobe Visitor API is leading in most countries, including United States, Japan, Germany, Canada and 146 other countries.

2 SalesForce Audience Studio / DMP (Krux) is leading in Finland, Virgin Islands, U.S., Belize, Republic Of The Congo and one other country.