Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOcean is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 203 other categories.

2 AdOcean is leading in Internet & Telecom, Online Marketing, Web Hosting, TV & Video and 8 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 74 other countries.

2 AdOcean is leading in Czech Republic, Poland, Bulgaria, Slovakia and 29 other countries.