Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOn Network is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 43 other categories.

2 AdOn Network is leading in Computer & Electronics, Internet & Telecom, People & Society, Software and 31 other categories.


1 AdOn Network is leading in most countries, including United States, India, China, Japan and 16 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 12 other countries.