Market Share by Top Websites

1 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Conviva in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 24 other categories.

2 Conviva is leading in TV & Video, Shopping, Accommodation & Hotels, Investing and 9 other categories.


1 AdOnion is leading in most countries, including India, Pakistan, Indonesia, Turkey and 22 other countries.

2 Conviva is leading in United States, Spain, Japan, Argentina and 9 other countries.