Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 65 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, Health and 49 other categories.


1 AdOnion is leading in most countries, including India, Germany, Indonesia, Japan and 32 other countries.

2 Mercent is leading in United States, Canada, United Kingdom, Russia and 22 other countries.