Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Movies and 62 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Health and 31 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Australia and 70 other countries.

2 AdOnion is leading in India, Germany, Indonesia, Poland and 8 other countries.