Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdOnion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, Internet & Telecom and 62 other categories.

2 Mercent is leading in Shopping, Business & Industry, Clothing, Health and 52 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Germany and 32 other countries.

2 AdOnion is leading in India, Indonesia, Australia, Algeria and 29 other countries.