Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdOnion is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 56 other categories.

2 AdOnion is leading in Arts & Entertainment, Computer & Electronics, Music & Audio, Internet & Telecom and 15 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, Poland and 22 other countries.

2 AdOnion is leading in India, Indonesia, Pakistan, Italy and 16 other countries.